In the wake of the success of This Is a Generic Brand Video, TELUS spoke to our CEO, Patrick Lor, about engaging your audience and, yes, creating a viral video. While we don’t believe you can just go ahead and make a viral video, you can at least ensure your branded video content is enjoyable and shareable.

Pat’s tips include:

• Keep it simple.
• Check your ego at the door.
• Remember who the video is for (hint: not you).

It’s your job to understand your customer and your market and to surprise and delight them. Who knows, they may even fall in love with your brand …

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